User research, workflow analysis, and experience design. The foundation that makes my product work sharper.

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DearPaw – From Concept to Trusted Pet Care AI cover image
Product & UXCase study

DearPaw – From Concept to Trusted Pet Care AI

Product discovery, UX research, and 0-to-1 experience design for an AI-powered pet care app, from research and personas through prototyping and MVP.

Tissot T-Touch Connect : Localisation, Fitness & Wearable Design cover image
Product & UXProject

Tissot T-Touch Connect : Localisation, Fitness & Wearable Design

UX design and localization strategy for Tissot's first connected smartwatch, shipped across APAC markets under strict hardware and CJK typography constraints.

EVOYA – Experience Evolving Journey cover image
Product & UXProject

EVOYA – Experience Evolving Journey

UX research, DesignOps, and end-to-end experience redesign for a neonatal screening LIMS used across 20+ countries, processing ~7M specimens annually.

Smart Symptom Check: Strategic UX in Regulated Healthcare cover image
Product & UXProject

Smart Symptom Check: Strategic UX in Regulated Healthcare

Product strategy and UX consultancy for an MDR-certified symptom assessment platform, delivering a core workflow upgrade in under two months with zero negative post-release feedback.

Exploratory Search Caption – Empowering User Through Adaptive Keyword cover image
Product & UXProject

Exploratory Search Caption – Empowering User Through Adaptive Keyword

A dynamic support tool that reduces user uncertainty and enhances exploratory search efficiency in academic literature discovery

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