Product & UXCase study
DearPaw – From Concept to Trusted Pet Care AI
Product discovery, UX research, and 0-to-1 experience design for an AI-powered pet care app, from research and personas through prototyping and MVP.
User research, workflow analysis, and experience design. The foundation that makes my product work sharper.
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Product & UXProject
Tissot T-Touch Connect : Localisation, Fitness & Wearable Design
UX design and localization strategy for Tissot's first connected smartwatch, shipped across APAC markets under strict hardware and CJK typography constraints.
Product & UXProject
EVOYA – Experience Evolving Journey
UX research, DesignOps, and end-to-end experience redesign for a neonatal screening LIMS used across 20+ countries, processing ~7M specimens annually.
Product & UXProject
Smart Symptom Check: Strategic UX in Regulated Healthcare
Product strategy and UX consultancy for an MDR-certified symptom assessment platform, delivering a core workflow upgrade in under two months with zero negative post-release feedback.
Product & UXProject
Exploratory Search Caption – Empowering User Through Adaptive Keyword
A dynamic support tool that reduces user uncertainty and enhances exploratory search efficiency in academic literature discovery
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