I came from computer science and UX research. Six years in, I've shipped products in regulated healthcare, sports and health wearables, and AI-powered tools, with teams in Finland, China, the UK, and the US, and users in 20+ countries. What ties it together isn't a title; it's the shape of the problems: complex domains, high stakes, evidence-light environments where someone has to make the call.

Started from Helsinki, working globally.

Spent years getting close to users, mapping workflows, understanding what people actually needed versus what they said they needed. I loved that work. But I kept running into the same wall: the insight was there, and then it wouldn't translate into what got built.

So I did something about it. I built a centralised feedback system from scratch while I was still a researcher: designed the structure, drove adoption across product and engineering, and got 500 customer inputs shaping decisions within a year. That system made the case for my move into product management. Same company, different seat, a lot more ownership.